It’s time for a new story of society
Our daily lives are dominated by consumerism. Every day we encounter around 3000 messages which embed a narrative of humans as consumers.
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4 min read
System problems require system-level solutions
Over the past 6 weeks, I have delved into 5 important themes which can help us build better behaviour change interventions. In the final...
4 min read
How can we utilise mental models to change behaviour?
In the last article of this series, we explored how overcoming the last mile problem was essential to delivering effective behaviour...
3 min read
How do we overcome the last mile problem of behaviour change?
The last three articles of this series have delved into the macro-level drivers of behaviour change. However, even the most well-designed...
4 min read
Behaviour change at scale requires a holistic approach
In the last two articles of this series, we explored two important considerations which can hinder behaviour change initiatives:...
4 min read
Why intentions often don’t lead to behaviour change
In a recent article, I explained how there is no magic number of days to form a new habit. In this article, I discuss an important...
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WHO
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