Our daily lives are dominated by consumerism. Every day we encounter around 3000 messages which embed a narrative of humans as consumers.

Over the past 6 weeks, I have delved into 5 important themes which can help us build better behaviour change interventions. In the final...

In the last article of this series, we explored how overcoming the last mile problem was essential to delivering effective behaviour...

The last three articles of this series have delved into the macro-level drivers of behaviour change. However, even the most well-designed...

In the last two articles of this series, we explored two important considerations which can hinder behaviour change initiatives:...

In a recent article, I explained how there is no magic number of days to form a new habit. In this article, I discuss an important...