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WHO
WE ARE
WHO
WE ARE
resources
Change is complex and multifaceted. That's why we must leverage the power of behavioural science and evidence-based strategies to create effective interventions.
Behavioural science provides valuable insights into how people make decisions, form habits, and respond to various influences. By understanding these mechanisms, we can design interventions that align with human psychology, increasing the likelihood of lasting behaviour change.
Behaviour change needs to be rooted in evidence and tailored to the unique needs of each community or target audience.
behaviour
change
frameworks
We have gathered a collection of leading behaviour change frameworks which can be use to guide the development and evaluation of interventions aiming to improve society. Each framework boasts unique strengths and weaknesses, making them more applicable in certain situations than others. We perceive the elements within these frameworks as powerful levers that can be strategically employed to drive meaningful impact within specific contexts.
behavioural
biases
We have compiled a comprehensive list of evidence-backed behavioural biases that can effectively drive positive behaviour change. These biases play a crucial role in shaping decision-making and can sometimes act as barriers to desired actions. However, they can also be skilfully utilised to promote and support positive changes in behaviour.
question
bank
To develop effective interventions, it is essential to know what is working well, and what is not. To guide this understanding, we have collated a bank of questions which can be used to measure the impact of behaviour change initiatives . These questions span areas such as health, resilience, stress, nature, and social connection.
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